AI-Generated Level Art

A production AI workflow that combines existing source files with AI-generated environments, cutting artist time per game level from 4 hours to 30 minutes, start to publish.

Company Electronic Arts · Design HomeRole Technical Artist, workflow owner
  • Adobe Firefly
  • Google Gemini (Nano Banana)
  • ChatGPT
  • Photoshop tools
8xFaster: 4 hours → 30 minutes per background
LowerProduction cost per level

In Design Home, each level is a room that players decorate, and every room needs a finished background scene. I created a workflow that pairs our existing source files with AI-generated backgrounds for those levels. Artist time per background dropped from 4 hours to 30 minutes, start to publish, and production cost per level went down with it.

How it works

  • Each step uses the strongest model for the job, chaining tools such as ChatGPT, Google Gemini (Nano Banana) and Adobe Firefly instead of relying on one model for everything.
  • Custom Photoshop tooling places the AI render into the room’s source files and prepares it for publishing.
  • Guidelines on consistency, technique and legal approvals let the whole art team use it, not just the person who built it.

Case study in progress: before-and-after images and a process breakdown are coming soon.