Color & Theme Insights

Combined content, art and marketing spreadsheets with sales data into one view that flags repeats, suggests fresh colors and shows which colors earn the most.

Company Electronic Arts · Design HomeRole Technical Artist
  • Python
  • Data
  • Sales analytics
  • Art direction

Content, art and marketing each tracked colors, themes and genres in their own spreadsheets. I combined them with sales data into one view that:

  • Shows recent colors, themes and genres at a glance
  • Flags repeats before they ship
  • Suggests fresh colors to use next
  • Highlights insights such as the most profitable colors

Case study in progress.